I’m a generalist designer who’s constantly reinventing the specifics of what that means. At the moment, I’m focused on storytelling and communication.

In my last formal role, I was a designer & storyteller at Muse—a freeform canvas for focused thinking. Before that I was a UX designer at a startup working on personal data protection and rights. Over the years I’ve designed websites, visual content and wrote UX copy for individual clients and companies.

I have an interest in personal growth, psychology, and people patterns. I care about fostering genuine communication and connections, and I believe that getting to know your inner landscape is the key to having these. In my blog, I share thoughts and experiences related to these topics.

I also enjoy taking photos, bouldering and ambient music.

If you’re interested in any of the above, I’d love to hear from you. You can write me at hello[at]lindsma.com.

Picture of me speaking to someone at an event.

More context

I grew up in Budapest, Hungary. I’m a child of first-generation Chinese immigrants. Many of my friends are what you would call third culture kids.

In 2012, I moved to the United Kingdom to pursue a creative career of some sort. I ended up finishing a degree in product design in Edinburgh. I then explored other design disciplines including interior, speculative and graphic design.

Eventually, I settled on designing things for the web—an unexpected but fitting outcome since my earliest experiences with design involve messing around with CSS layouts for my Myspace page.

After 8 years of living with rainy and grey weather, I moved back to mainland Europe. I’m now happy to call Berlin my current home.