Intro
I joined Muse as a designer & storyteller in 2022 and stayed with the team until it downscaled in 2023. Muse is an app for focused, deep thinking. It’s the tool I reach for when I’m in the messy middle of my creative process. My role involved a blend of web design, content creation, and communications. The closest equivalent in more commonly known job titles might be “digital designer.” This page contains a summary of things I’ve done and some highlights.
What I did
My job was to design for the web but also to use design as a tool to tell stories about the product. On a regular basis, I would:
- Produce short demo clips. Whenever the team shipped exciting new features, my job was to showcase them in short clips or screenshots.
- Contribute to memos. Mostly with ideas, visual content, and copyedits. Memo writing was very much a shared experience within the team; everyone’s input was equally important.
I also worked on one-off projects like:
- Started a Discord community.
- Created a survey to better understand the needs of teams.
- Created instructional videos for Youtube (this didn’t last long unfortunately).
- Made content for the in-app sample workspace.
Project highlights
Group ideation user research
The team decided to experiment with a teams-based version of Muse and needed validation that there was enough demand for collaborative features. To find answers and better understand the ideation needs of teams, we embedded a survey into the alpha sign-up process.
The responses we received validated the teams path and helped us identify team leads who matched our customer archetype. We followed up with one-on-one interviews to gain deeper insights into their teams’ ideation processes. These insights guided the product development process, inspired our group ideation memo, and later on, shaped the new messaging for the 3.0 launch.
Muse 3.0
Towards the end of 2023, the company entered a new phase, both as a business and a product. I contributed to this transition by crafting the messaging, contributing to the redesign of the website, and simplifying the user handbook. The project took just over two months, and I worked in collaboration with our lead storyteller and product designer.